Spencer is a consultant/cattle marketing specialist for Suther Feeds. In 2000, Suther's wanted to expand their services to their beef cattle clients similar to what they had already accomplished with their swine clients years before. This idea was to create value through facilitating trades of livestock for customers. Through these relationships, we have not only helped create added value for Suther Feeds, but our commercial bull customers as well. The program is called Direct Link and currently markets thousands of head annually.